Launch Meta ads from one screen: the simple mode

Runads opens in the Simple mode: the whole launch is on one screen, in four blocks. The Advanced mode shows the same draft as four steps. The switch is at the top of the page.

1. Connection

Paste the system user token and click Connect. Then choose the ad account and the Facebook page, and the pixel and the Instagram account if the campaign needs them. See connect a Meta ad account.

The Model block is next to it. A model is optional, and it can be connected only after Meta: see connect a model.

Without a token the builder runs a demo: a sample account, two sample images and sample texts. The demo calls no model and sends nothing to Meta. When you connect a real account, the demo draft and the samples you did not change are removed.

2. Materials

Drop the images and videos, type the texts and the landing link. See upload creatives and texts. With a model connected you can leave the texts empty: see texts from images.

3. Task and plan

Describe the task in the brief. Under it, fill the defaults: countries, daily budget and objective. Then click one of two buttons:

• Generate the draft sends the brief to your model.
• Build without a model builds by fixed rules. It needs a file, a text and all three defaults.

Each of them replaces the draft. Start from a campaign, a table or a draft file opens three other ways to fill it.

The plan appears below as four rows: Campaign, Ad sets, Ads, Names and URL parameters. Edit opens a row in place, with the same fields as the advanced mode.

4. Launch

The launch block shows a preview of the first ad and what blocks the launch:

• Answer before the launch asks for the settings that have no default. See ad settings without a default.
• Each blocker has an Open button. It opens the row of the plan, or puts the cursor in the field that fixes it.

Three buttons are at the bottom:

• Check in Meta uploads the files to the ad account and asks Meta to validate the campaigns and creatives. No campaign, ad set or ad is created. See check a draft in Meta.
• Publish paused opens the review screen; the run starts from there. See publish paused.
• Save the draft to a file downloads the draft. See save and reopen a draft.

What only the advanced mode shows

• a tree of campaigns, ad sets and ads with a mark on each part that has a problem;
• the Checks panel with the recommendations of Meta’s Ads Guide, such as a text that is too long;
• a preview for Feed, Stories and Reels;
• Copy campaign and New campaign for a draft with one campaign.

Both modes edit the same draft, so you can switch at any time.