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Guides

Guides

Every step of the builder, with the Meta rules behind it.

  1. · 2 min read

    Catalog ads for Meta through the Marketing API

    Set up Advantage+ catalog ads in Runads: the catalog and the product set, text templates with product fields, the conversion event and what differs from other ads.

  2. · 2 min read

    Advantage+ creative (dynamic creative) via API

    Give Meta several files and texts in one ad and let it combine them: how Runads builds Advantage+ creative ads with asset_feed_spec and what the checks require.

  3. · 3 min read

    Import Meta ads from a CSV table

    Build a Meta Ads draft in Runads from a spreadsheet: one row per ad, the columns it reads, what empty cells take from the defaults and which rows are skipped.

  4. · 3 min read

    Naming conventions and UTM for Meta Ads

    Rename every campaign, ad set and ad of a Runads draft by templates and add UTM parameters to every new ad: tokens, presets and Meta dynamic parameters.

  5. · 3 min read

    Bulk create Facebook and Instagram ads

    Create dozens of Meta ads in one draft with Runads: every file and text pair, a brief, a table or an existing campaign. Limits per ad set and campaign.

  6. · 3 min read

    Create a Meta campaign from an existing one

    Load a campaign of your ad account into Runads as the base of a draft: what is copied, what stays as kept targeting, what you choose again. The copy is paused.

  7. · 2 min read

    Choose Meta Ads placements by hand

    Switch an ad set from Advantage+ placements to manual ones in Runads: platforms, positions, devices and the placements Meta refuses when chosen alone.

  8. · 2 min read

    Lead ads with an instant form, set up in batch

    Create Meta lead ads with an instant form in Runads: choose the form of the page, see what changes in ad sets and ads, and which formats a form does not allow.

  9. · 2 min read

    Video and carousel ads in Meta Ads, in batch

    Upload MP4 and MOV videos, build carousels of 2–10 cards and add a 9:16 file for Stories and Reels in Runads. Published paused through the Marketing API.

  10. · 2 min read

    How Runads works without storing your data

    Where the Meta token, the model key, files, texts and drafts live in Runads: an encrypted cookie and the browser tab. What goes where, and when.

  11. · 3 min read

    Review a Meta Ads draft before publishing

    How to read and edit a Runads draft: campaigns, ad sets, ads, budgets, interests and the checks that block publishing in the simple and advanced modes.

  12. · 3 min read

    Create a Meta app and a system user token

    A Meta app for the Marketing API, a system user with the ad account and page, and a token with the permissions that Runads needs to publish ads.